“No.” Is a Complete Sentence, and Why it is so Important.

Why are two little letters so hard to say??

“No.”

A complete sentence.

And yet, we often find we need to dress it up with lots of decoration and fanfare:

“Oh gosh, I’d really love to, but you know how crazy things have been lately. I wonder if someone else could do it? I mean, if there’s no one else, I might be able to maybe squeeze it in if I really, really have to…”

Before you know it, your “no” somehow sounds like a “yes.”

Reasons “No.” is Hard to say

  • You feel an obligation to the person you are trying to decline.

  • You don’t want to come across as harsh or mean.

  • You would really like to, but just don’t think you have the margin for it, but don’t want anyone to fault you for that.

Whether it is your boss, a friend, your spouse, or your kids, all relationships involve a certain degree of negotiation. Compromise is a key quality in healthy relationships, after all. However, when we falter in our “no,” this often indicates to others that there’s room for negotiation.

Just remember: Clear is kind.

While you may think letting someone down easy is kind, the opposite is true. It can lead to misunderstandings, confusion, and in some cases a complete reversal of your decision.


”But… what if I am not SURE about my answer when approached? But I am not sure I want to shut the opportunity off completely?”

Absolutely valid concern, and one that is a big factor in why many people struggle with a firm “no.” Let’s look at some key phrases you can use when you need more time to decide:

  • “Thank you for the invitation, I am not sure I can make it but I’ll let you know by (fill in the blank).”

  • “I need some time to consider this, can I call you this evening with my answer?”

  • “Ooh, that sounds fun. Is it ok if I give you my answer tomorrow when I have had time to discuss this with my spouse?”

Why a strong “no” matters

In healthy and respectful relationships professionally and personally, it may not feel as important to have a strong “no.” However, there are other relationships that a strong “no” is so important. These include:

  • Someone who regularly manipulates you through guilt, shame, or relentless negotiation.

  • Someone who punishes you for “no,” whether by stonewalling, cutting you out of their life, or running a smear campaign against you with mutual acquaintances.

  • Someone who doesn’t respect your boundaries.


In these relationships, a strong “no” is invaluable. It doesn’t move, it doesn’t hesitate, and it can’t be twisted around to a “yes.”

If you’d like to learn more about how to sharpen your “no” in a way that is kind and clear, let’s get started!

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The Seesaw Effect: The Impact our Emotions Have on our Thinking